WoofSpark
8 min read

What To Do When Your Dog Hates Brushing

If brushing has become a battle, you're not alone. Most dogs aren't born hating brushing—they learn to fear it through negative experiences. The good news? They can unlearn it too.

WSWoofSpark GroomersAll LevelsUpdated January 2026

The Key Insight

Dogs don't hate brushing—they hate the experience they've had with it. Pulling on mats, being held down, sessions that go too long. We can change this by creating new, positive associations. It takes patience, but it works.

Why Dogs Learn to Hate Brushing

Past Pain

Brushing through mats hurts. If your dog has experienced pulling and tugging on tangles, they remember. They're not being difficult—they're protecting themselves.

Sessions Too Long

Dogs have shorter attention spans than we give them credit for. Thirty minutes of brushing feels like an eternity to them, even without any discomfort.

Restraint and Force

Being held down or restrained triggers a dog's fight-or-flight response. Even if you "got through it," your dog learned that brushing is something to escape from.

No Choice or Control

Dogs feel stress when they have no control over a situation. Modern training gives dogs agency—the ability to consent and participate makes all the difference.

The Brushing Reset Protocol

This protocol works by starting from zero and building positive associations step by step. Most dogs show significant improvement within 2-3 weeks. Some take longer—and that's okay.

Before You Begin
If your dog has severe anxiety or shows aggression around grooming, please consult a veterinary behaviourist or certified dog trainer. Some cases need professional support.
1

Start Without the Brush

For the first few days, don't even pick up the brush. Instead:

  • Sit with your dog in the spot where you usually brush
  • Give treats just for being there calmly
  • Let them sniff the brush if they choose (but don't push it)
  • End while they're still relaxed—never push to the point of stress
Pro Tip

Use high-value treats your dog loves—chicken, cheese, or their absolute favourite. This is bribery, and it works.

2

Touch Without Brushing

Once your dog is comfortable near the brush, start stroking them with your hand in the way you would brush. Treat frequently. If they're relaxed, briefly touch the brush to their body—don't brush, just touch. Treat. Remove.

Pro Tip

Watch for stress signals: yawning, lip licking, turning away, whale eye. If you see these, you've moved too fast. Go back a step.

3

One Stroke, Then Stop

This is where most people rush. Don't.

  • One single stroke in an easy area (shoulder or side)
  • Immediately treat
  • Put the brush away
  • That's it—session over

Repeat this for several days. Yes, really.

Important

The urge to do 'just a bit more' is strong. Resist it. Ending on success is more valuable than completing more strokes.

4

Gradually Increase

Only when your dog is completely relaxed with one stroke, add another:

  • Day 1: 1 stroke
  • Day 3-4: 2-3 strokes
  • Week 2: 5-10 strokes
  • Week 3+: 30-60 seconds of brushing

The timeline varies. Some dogs progress faster, some slower. Follow their lead, not a schedule.

Pro Tip

Film your sessions. It's easier to spot stress signals on video than in the moment.

5

Build to Full Sessions

Gradually work up to longer sessions and more areas of the body. Always start with easy areas (shoulders, sides) before sensitive areas (legs, armpits, face). The goal is never to reach the point of stress—always end before that.

6

Introduce Problem Areas Last

Areas like legs, feet, armpits, and rear end should be introduced last, one at a time. If your dog is fine with body brushing but hates leg brushing, go back to step 1 for just the legs.

Tools That Make It Easier

Lick Mats

Spread peanut butter or wet food on a lick mat and stick it to a surface at your dog's level. Licking releases calming endorphins while you brush.

Highly Recommended

A Softer Brush

If your slicker brush has stiff pins, try a softer one or a detangling spray brush. Once your dog is comfortable, you can introduce the regular brush.

For Sensitive Dogs

Calming Aids

Adaptil diffusers, calming treats, or even a familiar blanket can help. These aren't magic solutions, but they can take the edge off.

Worth Trying

High-Value Treats

Use treats your dog only gets during brushing. Chicken, cheese, freeze-dried liver. Make brushing time = jackpot time.

Essential

What NOT To Do

Don't Force Through It
"Just getting it done" while your dog struggles makes the problem worse. Each negative experience adds to the fear. A few missed brushing sessions won't ruin your dog's coat, but forcing will ruin their trust.
Don't Punish Fear
Scolding, "no," or frustrated sighs don't help. Your dog isn't being naughty—they're scared. Punishment adds stress to an already stressful situation.
Don't Sneak Up on Them
Trying to brush while they're sleeping or distracted might get a few strokes in, but teaches them they can't relax around you. That's not what we want.
Don't Skip Days When It's Going Well
Consistency matters more than intensity. Short positive sessions every day beat one long weekly battle.

While You're Working on This

Keep your dog mat-free with professional grooming. While you're rebuilding trust at home, let us handle the maintenance. We have techniques (and patience) for anxious dogs.

Consider a shorter coat. A shorter clip needs less maintenance and reduces the stakes during your training sessions. Less coat = less brushing = less opportunity for stress.

Celebrate small wins. Your dog let you touch them with the brush? That's huge. One stroke without flinching? Amazing. Progress is progress.

Signs You're Making Progress

They don't leave when you get the brush
They take treats during brushing
Body stays relaxed (not tense or stiff)
Tail wags or stays neutral (not tucked)
They voluntarily come to the brushing spot
Sessions get longer without stress

Need Professional Help?

Our groomers are experienced with anxious dogs. We can help maintain your doodle's coat while you work on rebuilding their confidence at home.